Flagship Store | Geneve

The Flagship store in Geneva features a stunning facade composed of six petals crafted from GFRP (Glass Fiber Reinforced Polymer), elegantly shaped over a curved glass module envelope. This innovative design beautifully blends modern elegance with timeless luxury, capturing the essence of the brand. The large windows invite passersby to explore the exquisite collection inside, while the unique architectural elements make it a standout landmark in the heart of the city. The facade reflects not only the artistry of fashion but also the cultural richness of Geneva, making it a must-visit destination for luxury shoppers and admirers alike.

Project: Flagship Store, Geneve
Location: Rue du Rhone, Geneve, Switzerland
Year: 2024
Architect: Atelier Christian de Portzamparc
Client: Fashion & luxury brand
Facade area: 600 m²
Materials used: Glass & aluminum facade, GFRP cladding

ASSEMBLING & INSTALLATION PHASES

Work in progress